Mike Adams OBE

Mike Adams OBE developed Purple Tuesday, the flagship initiative of Purple, whose aim is to change the disability conversation from one about vulnerable people, charity, welfare and the responsibility of the government to one about value, contribution, community and opportunity for both disabled people and businesses.

Mike says:

” Purple Tuesday is about helping organisations to improve their physical, online and people accessibility so that they can reach a huge but currently untapped market and thus drive revenue.”

Read his story to learn how Purple Tuesday is helping businesses to tap into the power of the Purple Pound by improving the disabled customer experience 365 days a year.